ERIC Number: ED050273
Record Type: RIE
Publication Date: 1970-Dec
Reference Count: 0
The HELP Campaign--An Evaluation.
Iversen, Iver; And Others
The nationwide promotional HELP campaign of public service announcements launched in 1968 was intended to encourage the disabled to seek appropriate rehabilitation services. A 6-month study was conducted to determine the effectiveness of the HELP campaign and the nature of those who responded. The procedure involved in analysis of the letters sent to HELP, interviews, questionnaires, and an analysis of case file data from the Division of Vocational Rehabilitation. Of the 1,100 individuals represented by 1,000 responses to HELP letters, seven out of twelve were disabled persons in the 16-59 age group. It was concluded that 5/12ths were suitable candidates for vocational rehabilitation and that 4/12th could be helped by no known agency. Specific recommendations for future programs of this nature are that they promise no more than can be delivered, and that they be immediately responsive. (GEB)
Publication Type: N/A
Education Level: N/A
Sponsor: Minnesota State Dept. of Education, St. Paul. Div. of Vocational Rehabilitation.
Authoring Institution: Kenny Rehabilitation Inst., Minneapolis, Minn.