Media materials and services may be used for two different but closely related purposes: motivating people to participate in informational and educational experiences, and motivating them to learn. As more librarians and patrons begin to use the audiovisual media they may be induced to question conventional principles of composition and work to expand the narrow guidelines of linguistic communication. Hopefully they will discover the joy and satisfaction that comes from designing messages which appeal to a wider range of the perceptive powers in other human beings. This manual is an attempt to overcome the reader's initial reluctance to use a variety of media. Besides an introduction the report contains: (1) elements of programming, (2) production planning, (3) program production and (4) graphics preparation. (For more information on this subject see LI 002 783 and LI 002 784 to LI 002 786.) (Author/NH)