ERIC Number: ED048769
Record Type: RIE
Publication Date: 1971-Apr-24
Reference Count: 0
College Administrators Reactions to News Coverage of Campus Unrest.
Bittner, John R.; And Others
College administrators were asked to comment on press coverage of disturbances at colleges and universities and to suggest ways to improve coverage. Two samplings of their views took place, one in 1969 and one in 1971. All pertinent replies were content analyzed. The main charges were of improper balance, news distortion, and/or inaccurate reporting. The idea was also mentioned that the presence of radio or television personnel may affect the intensity of a demonstration. Letters from the first sample were generally negative in tone, while data from the 1971 sample was similar in tone though less negative in intensity. By 1971, some administrators felt press coverage had improved. One suggestion was that universities might allow for fairer coverage by providing journalists with background information on events which might lead to crisis on campus. Excerpts from the replies are included. (JK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Purdue Univ., Lafayette, IN. Dept. of Communication.
Note: Paper presented at the International Communication Association Annual Conference (Phoenix, Arizona, April 22-24, 1971)