ERIC Number: ED048540
Record Type: RIE
Publication Date: 1970-Sep-30
Reference Count: N/A
An Empirical Study of a Model and Strategies for Planned Organizational Change.
Frohman, Mark A.
The document reports on the test of a model of planned social change. Based on the Lewinian model, the research examines the relationship of some background variables and intervention strategies to subsequent change within the sales organization of a manufacturing firm. Four programs, using different intensities of outside resource assistance, were studied for their success in producing organizational development, controlling for prior level of job-related tension, valence, and potency. A theoretical model presented three stages through which a planned social change will move: unfreezing a system, moving a system, and refreezing that system through organizational development techniques to insure a stabilized change. Finally, findings (notably the role of intensive consultation in behavior change) were discussed, followed by limitations of the study. (Questionnaires and an extensive bibliography are included.) (LY)
Descriptors: Administration, Attitude Change, Background, Behavior Change, Bibliographies, Business, Feedback, Group Dynamics, Individual Characteristics, Job Satisfaction, Leadership, Models, Organizational Change, Performance, Research, Sales Workers, Social Change, Stress Variables
National Technical Information Service, Operations Division, Springfield, Virginia, 22151 (AD-713-231, MF $0.95, HC $3.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Michigan Univ., Ann Arbor. Inst. for Social Research.