ERIC Number: ED047864
Record Type: RIE
Publication Date: 1970
Reference Count: 0
The Challenge for Change in Rural Chile; A Study on Diffusion and Adoption of Agricultural Innovations.
Purposes of the study were (1) to present some of the problems of the organizational structure of Chilean agriculture, and (2) to explore some of the factors related to diffusion and adoption of agricultural practices as aspects of social and technological change and development. Two central factors considered in the research problem were (1) analysis of the processes of communication and diffusion of new ideas and technologies, and (2) acceptance and actual adoption of recommended farm practices among Chilean farmers. The 3 dependent variables selected were exposure to mass media, exposure to technical agricultural communication, and adoption of recommended farm practices. Interviews were conducted with 244 farmers of 3 communities located in the province of Colchagua. It was found that levels of usage of public information channels, as measured by an index of exposure to mass media, were associated with social factors such as age, education, farm size, and income. Other findings suggested that the farmers' informal associates and commercial and institutional sources influenced adoption; that mass media appeared to be divorced from the adoption process; and that agricultural extension service and other agricultural agencies were relatively unimportant as diffusion and adoption agents. (AN)
Publication Type: N/A
Education Level: N/A
Sponsor: Department of Agriculture, Washington, DC.
Authoring Institution: Minnesota Univ., Minneapolis.