ERIC Number: ED047824
Record Type: RIE
Publication Date: 1970-Dec
Reference Count: 0
The First Year of Sesame Street: A Summary of Audience Surveys. Final Report, Volume IV of V Volumes.
Samuels, Bruce, Comp.
Who watched "Sesame Street" and with what frequency at different socioeconomic levels? This utilization study provides answers to the question by compiling data from national ratings, special surveys commissioned by the Children's Television Workshop, and unsolicited, independently conducted surveys which were brought to the Workshop's attention. Nine projects were reviewed and summarized into a viewing profile chart. The chart presents information on title and date of survey, surveyor, purposes of survey, character of sample, size of sample, availability on UHF, VHF, and Cable TV and percent of penetration. The results of the projects showed a highly encouraging rate of viewing and supported the need for special efforts to promote wider viewing, especially in low income neighborhoods and in communities served only by UHF stations. (WY)
Publication Type: N/A
Education Level: N/A
Sponsor: National Center for Educational Research and Development (DHEW/OE), Washington, DC.; Office of Education (DHEW), Washington, DC. Bureau of Research.
Authoring Institution: Children's Television Workshop, New York, NY.
Identifiers: Sesame Street