ERIC Number: ED047696
Record Type: RIE
Publication Date: 1970-Jun-22
Pages: 25
Abstractor: N/A
ISBN: N/A
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Promoting Media Utilization.
Ducote, Richard
The proliferation of non-book materials currently being produced for use at the junior college and college level offers the learning resources center the unique opportunity to serve the special needs of each student and to supply the student with materials and facilities for optimum learning. The library can become comprehensible to the user if librarians focus on the interrelatedness of books, films, recordings, and the like. Entries for all media can be interfiled into a single catalog thus contributing enormously to helping the user discover the materials that will meet his particular need. Guidelines that will aid the librarian in the promotion of media utilization incude: (1) the objectives for a given project; (2) the audience's size, location, knowledge, time, and sophistication; (3) the presentor's sophistication and experience; (4) the production budget; (5) the potential amortization; (6) the post-production costs, logistics, and staffing; (7) the flexibility of the chosen media; (8) the set-up time; (9) the content and story line and (10) the aspect of continuing education. (MF)
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Note: Paper presented during the meetings, "The Learning Resource Center of the Two Year College," June 6 - July 10, 1970, Appalachian University, Boone, North Carolina