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ERIC Number: ED047490
Record Type: RIE
Publication Date: 1971
Pages: 168
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Instructional Television In Industry (ITVI): A Survey.
Stasheff, Edward; Lavi, Aryeh
Fifteen industrial organizations were surveyed for their use of instructional television (ITV) in their educational programs for employees. The firms surveys included Xerox Corporation, RCA Corporation, General Electric Company, International Telephone and Telegraph, Lockheed Aircraft Corporation, International Business Machines Corporation, etc. The latter corporation, along with 18 other industrial organizations, is hooked up for television communication via microwave from Stanford University, receiving "live" ITV programs from Stanford. In all the industries studied, ITV was introduced no earlier than 1964. ITV programing appeared to be directed toward: orientation of new employees; updating professional employees; skill training in the human relations and communications areas for supervisory, sales, and personnel employees; and skill training for blue collar employees. Inter-communication between industries, concerning ITV is just now becoming evident. The study concludes that industry is an environment in which major adult educational activities are taking place, thatthe formal educational system is not responding to industry's needs and may be unable to do so, and that industry is proving to be a unique educational environment. (MF)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Michigan Univ., Ann Arbor. Office of Research Administration.
Identifiers: Industrial Television Society; National Industrial Television Association