This kit concerns school board policies that support better school public relations. Its function is twofold: (1) to draw the board's attention to the importance of getting policy guidelines down in writing; and (2) to provide source materials helpful to the task. There are three underlying premises developed by this kit. The first is that effective, viable policies are those that are developed by the board in consultation with key staff members and with others concerned with a given policy. Secondly, "news management" by school boards is a risky business and had best be avoided. Finally, while written policies are important, they alone cannot guarantee good public relations between the total school enterprise and its many publics. (Document previously cited in RIE as ED 044 540.) (DS)