ERIC Number: ED047236
Record Type: RIE
Publication Date: 1971-Mar
Reference Count: 0
The Mass Media in Cooperative Extension: A Review of Recent Literature.
Everly, Jack C.
A brief account is given of current evaluative and research activity by Cooperative Extension personnel as they try to assess the role of mass media in environmental education and a growing range of other areas. Attention is given to principles of mass media rural extension, as well as to basic communication theory, the overall usefulness of mass media, and the application of newsletters, newspapers, films, radio, television, and other specific media in Extension programs. An extensive bibliography (87 references) is provided. (LY)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Syracuse Univ., NY. ERIC Clearinghouse on Adult Education.
Identifiers: Cooperative Extension Service