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ERIC Number: ED047233
Record Type: RIE
Publication Date: 1970
Pages: 361
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Training by Objectives: An Economic Approach to Management Training.
Odiorne, George S.
In keeping with the current trend in business education, this book adopts a "systems" approach to training. Objectives are first defined, and then training theories and techniques are used to reach them. Economic and behavioral aspects of training are discussed and many new techniques such as sensitivity, motivational, and human relations training are critically evaluated. Part I deals with the economic approach, pointing out the fruitlessness of many past training efforts in today's environment. Part 2 presents the systems approach as a means of reorienting training to economic objectives. Part 3 outlines the various kinds of learning theories, classified with hard criteria (specific measurable stimuli and responses) and soft criteria (internalized, subjective explanations of behavior), and shows why the demands of the seventies will be for hard criteria training. There are real-life cases, questions, summaries, and bibliographies for each chapter. (Author/NL)
The Macmillan Company, 866 Third Avenue, New York, N.Y. 10022
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A