ERIC Number: ED044913
Record Type: RIE
Publication Date: 1970-Oct
Reference Count: 0
Media and Cost-Effectiveness.
Molnar, Andrew R.
Transactions, v11 n10 p291-298 Oct 1970
Instructional media systems might be of help in meeting the educational crisis of today, but it is difficult to find systems which reached the potential demonstrated in pilot efforts. Some of the more obvious reasons for the failures in educational technology are these: there is research but not development, equipment but no materials, a market but no customer, money but not enough, programs but no systems, and there is the belief of educators that teachers should have autonomy. Questions that represent an approach to cost effectiveness in the use of educational media are these: All things being equal, what does it cost? What can I buy for a small increment in cost? What is the critical mass necessary to produce educational results? Can I find others to share the cost? Can the rules be rewritten so that the price is right? Some of the difficulties in applying cost effectiveness analysis to education are that education is an open system; effectiveness, not efficiency is the better criterion; financing may be difficult; and so may measurement. What is needed to make educational technology effective is the critical mass to produce quality materials and regional networks for large audiences. Media systems, utilizing television and computers, will be used when they come to be regarded as necessities. (MF)
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: ACES-Analog/Hybrid Computer Educational Society, West Long Branch, NJ.
Note: Paper presented at Annual Meeting of the Association for Educational Communications and Technology, formerly DAVI (Detroit, Michigan, April 30, 1970)