ERIC Number: ED044759
Record Type: RIE
Publication Date: 1970-Sep
Reference Count: 0
Effectiveness of Different Combinations of Visual and Verbal Presentation Modes in Teaching Different Kinds of Learning Tasks. Final Report.
Allen, William H.; And Others
This study had as its purpose the investigation of visual-verbal presentation modes when used for instruction in different types of learning tasks with learners of differing mental abilities. Five parallel experiments were conducted, each for a different learning objective or task (identification, comparison, classification, generalization, application), and replicated with seven social studies and science content areas. Seven stimulus sequences were designed for each content area conforming to seven visual-verbal modes of presentation. Subjects were 617 fifth and sixth grade students. Performance was tested immediately after exposure to the experimental treatment and about two weeks later by specially constructed verbal objective tests. The results and conclusions include: (1) the Motion Picture Sound and Still Picture Sound treatments were generally superior to all other treatment modes for the Identification, Comparison, Classification, and Generalization learning objectives; and (2) there was little evidence that a hierarchical pattern existed between higher order and lower order tasks for the learning of cognitive information. (Author/SK)
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC. Bureau of Research.
Authoring Institution: University of Southern California, Los Angeles.