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ERIC Number: ED044492
Record Type: RIE
Publication Date: 1970-Sep
Pages: 259
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
An Experimental Evaluation of Selected Printed Graphic Communication Media for Recruiting Industrial Arts and Technology Students.
Weir, E. Lee
An experimental study, involving a sample 252 male freshmen students who were not enrolled in industrial arts or technology classes, was designed to investigate the effectiveness of printed graphic communication media in recruiting. The sample was randomly assigned to one of two experimental groups containing 85 students each and a control group containing 82 students. Treatment materials for one experimental group consisted of 14 folders divided into three sets and mailed at 3-week intervals while the second experimental group received three newsletters mailed at the same time as the folders. The control group received no recruitment materials. A posttest only control group design was utilized with all differences or relationships of the knowledge and attitude measures tested at the .05 confidence level. From the newsletter group, nine students enrolled in industrial arts and technology courses during at least one of the following two quarters, while the folder group had seven enrollees and the control group had five. Analysis of variance and orthogonal comparisons were used to analyze this study. The newsletter treatment was preferred over the folders as a better means of recruiting undecided freshmen. This Ed.D. thesis was submitted to Arizona State University. (GR)
University Microfilms, Inc., 300 North Zeeb Road, Ann Arbor, Michigan 48106
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A