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ERIC Number: ED044452
Record Type: RIE
Publication Date: 1970-Sep
Pages: 29
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Interpersonal Attraction Toward a Black Person as a Function of Value Importance.
Penner, Louis A.
The purpose of this study was to test two hypotheses derived from Rokeach's (1968) theory of values and value change. These were: (1) that interpersonal attraction toward a black person will be correlated with the importance of the value, "equality," and (2) that changes in the importance of the value, "equality," will be accompanied by changes in interpersonal attraction toward a black person. Seventy-six white male and female undergraduates, half of whom received a procedure designed to increase the importance of the value "equality" ranked Rokeach's terminal values twice. Following the second administration of the value scale, the subjects engaged in a ten-minute conversation with a black person. Seven measures of interpersonal attraction--general liking, perceived value similarity, perceived behavior similarity, eye contact, posture, head distance, and foot distance--were obtained from the interaction. Significant correlations were found between the ranking of "equality" and perceived value similarity, perceived behavior similarity, and eye contact. Also it was found that the group of subjects that received the value change procedure looked at the black person significantly more than did the group that did not receive this procedure. (Author/JW)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Rokeach (Milton)
Note: Paper presented at the Annual Convention of the American Psychological Association, Miami Beach, Fla., September 1970