ERIC Number: ED044047
Record Type: RIE
Publication Date: 1968-Jul-26
Reference Count: 0
Identification and Analysis of the Alternatives for Achieving Greater Television Program Diversity in the United States.
Dimling, John A., Jr.; And Others
Several alternatives to the present television industry structure are considered in this study. They are: continuation of present policies, satellite-to-home broadcasting, and cable distribution of television. Trends noted are: the growth of commercial UHF (Ultra High Frequency) stations, the introduction of all-channel sets, population growth, increase in network revenue and expenses, and unchanging amount of local programing, the growth of Community Antenna Television (CATV), program origination by local CATV systems, and the concentration of control within the television industry. The prospects for wider diversity in television programs are mixed. At present, educational television contributes to this diversity. Pay television may also contribute, but is apt to encounter regulatory and economic problems. In the future, video tapes and video records will reach selective audiences in the way that books do. Satellite-to-home broadcasting offers a glamorous alternative for distributing television, but does not seem to offer program diversity. Cable television, or the wired city, may increase program diversity, depending upon its sources of support and the types of organizations that will make programs available. (MF)
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC. Bureau of Research.
Authoring Institution: President's Task Force on Communications Policy, Washington, DC.; Spindletop Research Center, Lexington, KY.