ERIC Number: ED043731
Record Type: RIE
Publication Date: 1970-Feb
Reference Count: 0
Curriculum Guide for Marketing.
Oregon State Board of Education, Salem. Div. of Community Colleges and Career Education.
Oregon is embarking on a new approach to secondary education, and this marketing curriculum guide was prepared to assist curriculum specialists in developing high school, entry-level employment programs. Developed in consultation with representatives of industry and education, the guide makes extensive use of the cluster concept, manpower data, the Dictionary of Occupational Titles, behavioral objectives, and suggested learning activities. Included with the marketing cluster curriculum and the occupational speciality courses are instructional specifications for 18 areas in table format, among which are topics on (1) salesmanship, (2) product technology, (3) market research, (4) record keeping, (5) merchandise mathematics, and (6) job seeking. Information on facilities and equipment, a sample questionnaire on marketing tasks, and a bibliography make up the appendixes. (JS)
Descriptors: Curriculum Guides, Distributive Education, Entry Workers, Labor Needs, Marketing, Occupational Clusters, Postsecondary Education, Program Guides
The Oregon State Board of Education, 942 Lancaster Drive, N.E., Salem, Oregon 97310 ($2.50)
Publication Type: N/A
Education Level: N/A
Sponsor: Oregon State Board of Education, Salem.
Authoring Institution: Oregon State Board of Education, Salem. Div. of Community Colleges and Career Education.