ERIC Number: ED043666
Record Type: RIE
Publication Date: 1970-Jun
Reference Count: 0
Objectives and Objective-Based Measures in Evaluation.
Alkin, Marvin C.
The potential application of objectives and objective-based measures to evaluation problems of different types is discussed. A framework for categorizing educational evaluation problems and decision areas is used to support the discussion. Decision areas are: 1) selection of the appropriate problem or objective to be served; 2) selection and design of the program to be introduced which best fulfills the objective; 3) modifying the program in terms of field conditions; and 4) certifying the appropriateness of the program for introduction elsewhere. Five evaluation stages are utilized to provide information related to these decisions: 1) Needs Assessment Evaluation; 2) Program Analysis Evaluation; 3) Implementation Analysis Evaluation; 4) Process Analysis Evaluation; and 5) Outcome Analysis Evaluation. Each stage is described and the relationships between evaluation information and subsequent decisions are noted, as well as the fact that objectives and objective-based measures are of major importance in evaluation. (Author/LR)
Publication Type: N/A
Education Level: N/A
Sponsor: California Univ., Los Angeles. Center for the Study of Evaluation.
Authoring Institution: Office of Education (DHEW), Washington, DC.
Note: Paper presented at the annual meeting of the American Educational Research Association, Minneapolis, Minn., March 1970