ERIC Number: ED043390
Record Type: RIE
Publication Date: 1970
Reference Count: 0
Words and Deeds about Altruism and the Subsequent Reinforcement Power of the Model.
Bryan, James H.; And Others
Ninety-six second and third grade children were exposed to one of six types of videotaped models. Children witnessed an adult female practice either charitable or selfish behavior. One-third of the subjects in each group heard the model exhort either charity or greed or verbalize normatively neutral material. Following this exposure, half the children within each group received social reinforcements from the model for responses minimizing material rewards, while the other half obtained no social rewards. An interaction of model's practices, preachings and social reinforcements was found: the model who practiced and preached charity and rewarded self-denial responses elicited the greatest number of such responses from the children. The model who preached and practiced charity but did not reward it, elicited the least number of the responses. Children's judgments of the model's niceness were determined by the model's preachings and practices, not by the rewards. (Author)
Publication Type: N/A
Education Level: N/A
Sponsor: National Inst. of Child Health and Human Development (NIH), Bethesda, MD.
Authoring Institution: Northwestern Univ., Evanston, IL.