ERIC Number: ED041654
Record Type: RIE
Publication Date: 1969-Dec-17
Reference Count: 0
Presentation to Special Senate Committee on Mass Media.
Canadian Metis Society, Winnipeg (Manitoba).; National Indian Brotherhood of Canada, Winnipeg (Manitoba).; Indian-Eskimo Association of Canada, Toronto (Ontario).
A joint presentation was made to the Special Senate Committee on Mass Media by 3 Indian organizations in an attempt to bring into focus the needs of the poor or rural Indian villagers for greater involvement in use of and control of the media. Observations included the negative stereotyping of the Indian by the media, lack of Indian staff on media payrolls, lack of opportunities for Indians to present their views and culture, the abuse the Indian suffers in school textbooks, the lack of job-training opportunities for Indians in the media, the success of Black Americans through "dramatic" actions, and the apathy of private media owners and operators regarding Indians. Recommendations included the creation of new policies and rules by governmental licensing agencies, the disclosure of profits by media owners, the creation of more generous public affairs programming, the establishment of training programs for Indians, the cessation of negative stereotyping of the Indian, and increased cooperation between governmental media and Indian organizations. Six relevant appendices are included. [Not available in hard copy due to marginal legibility of original document.] (AL)
Descriptors: Affiliation Need, American Indians, Black Achievement, Broadcast Industry, Communications, Equal Opportunities (Jobs), Ethnic Stereotypes, Information Needs, Information Networks, Mass Media, Newspapers, Rural Areas, Textbook Selection
National Indian Brotherhood of Canada, 191 Lombard Avenue, Winnipeg, Manitoba ($2.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Canadian Metis Society, Winnipeg (Manitoba).; National Indian Brotherhood of Canada, Winnipeg (Manitoba).; Indian-Eskimo Association of Canada, Toronto (Ontario).