ERIC Number: ED041262
Record Type: RIE
Publication Date: 1970-Jun
Reference Count: 0
Quantitative Measures of Word Meaning and Effects of Variations in Meanings on Ease of Learning.
Kasschau, Richard A.
The research reported here was directed at two distinct but related problems: (1) the assumption of bipolarity underlying standard semantic differential scales, and (2) the demonstration of the similarities between D-4 (the square root of the sum of squares of the difference between each word's mean rating and 4.00 on a number of scales) as a measure of average intensity of meaningfulness and the average number of associations elicited by a word in a predetermined length of time. Three experiments (or groups of experiments) were carried out and are reported here: (1) "Unipolar vs bipolar semantic differential rating scales," (2) "Semantic satiation as a function of initial meaning intensity and unipolar vs bipolar rating scales," and (3) "The effects of average degree of polarization on paired-associate and serial learning and the von Restorff effect." Each of the three sections has been written with the support of, but independent of, the other two sets of data in order to minimize duplication. (JD)
Publication Type: N/A
Education Level: N/A
Sponsor: Institute of International Studies (DHEW/OE), Washington, DC.
Authoring Institution: South Carolina Univ., Columbia. Dept. of Psychology.