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ERIC Number: ED041232
Record Type: RIE
Publication Date: 1969
Pages: 18
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
An Evaluation of the Effectiveness of Televised Locally Oriented Driver Re-Education.
Hutchinson, John W.; And Others
Television, with its ability to reach large audiences, has been used extensively in driver-education efforts but its effectiveness has never been measured. The purpose of this research was to measure the effectiveness of a televised, locally oriented, candid camera type of driver reeducation program. The measures of effectiveness included a study of changes in driver errors at 8 local intersections and an analysis of changes in accident-involvement rate for 48 local intersections. Both driver errors and total accidents were significantly reduced 17.4 percent and 12.5 percent respectively. Driver errors were counted only during home-from-work rush hour traffic on Tuesdays and Thursdays from 4:00 to 5:30 p.m., whereas the accident study encompassed all hours of the week when out-of-county drivers not exposed to the program made up a proportionately larger percentage of drivers in the sample. (Author/PT)
Clearinghouse for Federal Scientific and Technical Information, Springfield, Virginia 22151 (PB-190-294, MF $0.65, HC $3.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Kentucky Univ., Lexington.
Identifiers: N/A