ERIC Number: ED040500
Record Type: RIE
Publication Date: 1969
Reference Count: 0
School District Campaign Planner: A Guide to Successful Finance Elections.
Hamilton, Carolyn Copen; And Others
As a guide for those concerned with presenting the financial needs of the schools to the voting public, general research findings in the art of campaigning for school funds are summarized. Techniques, tools, and practices that have been used with success are reported, as well as the importance of understanding the attitudes of voters toward school spending. Specific components of s successful campaign are described, including early citizen involvement, timing of the election, choice of the campaign coordinator, use of community groups, and use of communications media. A campaign checklist, an organizational plan, and a resource list of 36 articles, reports, books, and monographs are also provided. A review of school budget elections held in 24 cities across the nation lists four primary factors for each election (total school enrollment, total polulation of community or district, type of campaign, and amount of money sought) describes the campaign conducted for each, and tells whether the effort was successful. (JK)
Descriptors: Case Studies, Citizen Participation, Educational Finance, Guides, Mass Media, Public Opinion, School Budget Elections, Voting
National School Public Relations Association, 1201 Sixteenth Street, N.W., Washington, D.C. 20036 (NEA Stock No. 411-12364, $14.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: National School Public Relations Association, Washington, DC.