This study focuses upon the childhood and adolescent career choices of college freshman women. Subjects were 1188 women entering the University of Wisconsin at Milwaukee as freshmen. These women were asked to complete the "Life Planning Questionnaire for Women," and to check those occupations, from a list of 135 from the Strong Vocational Interest Battery, which they had ever considered entering, and to list the age when each occupation was considered. Results showed that early vocational considerations of college freshmen tend to be few and general. In terms of overall popularity, the Medical, Social Service, and Verbal fields are considered by most women with Business and Clerical-Secretarial occupations considered by the least. The findings suggest that women do not make many or varied early choices, and that their later choices, although more varied, may be restricted to typical women's fields. (KJ)