The development of new technology for education raises the question of control. Large corporations have entered the education field. They view the reluctance of some educators to commit themselves to the new media as a sign of fear of change. Educators who hold humanistic views of the learning process criticize the regimentation and regulation necessary to the new technology. Certain factors inherent in the educational system tend to prevent a take-over by the educational business technologists, but these same factors do not also assure the adequate assessment of materials to insure the use of the many valuable aids which are being developed. An independent "consumer's union" would be a valuable aid in evaluating some of the potentially revolutionary techniques; so would more adequate teacher training in the philosophy of various technologies. In-service training, which has long been an under-valued tool, could help to up grade the knowledge of present teachers about educational technology and thus made them more able to evaluate techniques for their own use. (JY)