ERIC Number: ED039433
Record Type: RIE
Publication Date: 1969
Reference Count: 0
The Adoption and Rejection of Innovations by Strawberry Growers in the Lower Fraser Valley.
Alleyne, E. Patrick; Verner, Coolie
The study investigated the adoption behavior of 100 strawberry growers (including 32 Mennonites and 23 Japanese) in the lower Fraser Valley of British Columbia. Adoption of six selected practices was examined in relation to socioeconomic characteristics and ethnicity. Findings included the following: (1) ethnic groups differed significantly on educational background and 15 other socioeconomic factors as well as on adoption; (2) adoption averaged about 70%, with innovators and early adopters indicating 100% adoption for all innovations; (3) 74% of respondents with more than eight year of education, and 47% of those with less, were in the higher adoption categories; (4) situational factors were an important factor for both rejection and slow adoption; (5) participants in agricultural adult education courses tended to be innovators, early adopters, or early majority; (6) farm size and value, agricultural income, total income, and age (especially ages 20-34) correlated strongly with adoption. (Sixty tables and 29 references are included.) (LY)
Publication Type: N/A
Education Level: N/A
Authoring Institution: British Columbia Univ., Vancouver. Dept. of Agricultural Economics.
Identifiers: British Columbia
Note: Rural Sociology Monographs, 3