ERIC Number: ED038020
Record Type: RIE
Publication Date: 1968
Reference Count: N/A
A Description of Similarity of Personality between Selected Groups of Television Viewers and Certain Television Roles Regularly Viewed by Them.
Perrow, Maxwell Vermilyea
The aim of this study was to provide quantitative measurement of the degree of identification, or lack of identification, that takes place between the viewers of television and the television roles they like and view regularly and those they dislike and view infrequently. Participants in the study were asked to keep a Television Viewing Diary and fill out a Role Preference Questionnaire on which were listed the roles of characters on regularly appearing television shows. Subjects also answered a Personality Factor Questionnaire about themselves. Personal data on age, sex, education and standard of living were secured for each subject. The report discusses the resultant findings. A bibliography is provided. Appendices contain samples of the material used to collect data and a set of graphs showing the correlation between the television roles and the personality of their viewers. (JY)
Descriptors: Identification (Psychology), Media Research, Personality Studies, Role Perception, Television Research, Television Viewing
University Microfilms, 300 N. Zeeb Road, Ann Arbor, Michigan 48106 (Order No. 68-17,037, MF $3.00, Xerography $10.60)
Publication Type: N/A
Education Level: N/A
Authoring Institution: University of Southern California, Los Angeles, Graduate School.
Note: Thesis submitted to the Graduate School of the University of Southern California, Los Angeles