ERIC Number: ED037093
Record Type: RIE
Publication Date: 1970-Jan
Reference Count: 0
Perceptual Principles for the Design of Instructional Materials. Final Report.
Fleming, Malcolm L.
The designer of instructional materials makes many decisions that are probably based on evidence that is unreliable. More reliable evidence, based on perceptual and media research, has not been available to him in his own language. In this project a search of perceptual literature since 1960, and a search of media studies at the ERIC Clearinghouse for Educational Media and Technology at Stanford University are carried out, and the information collated analyzed to derive tenable principles and generalizations that can be used by practitioners who design instructional messages. A crucial objective of the project was to disseminate these principles to the designers of instructional materials. (GO)
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC. Bureau of Research.
Authoring Institution: Indiana Univ., Bloomington. Audio-Visual Center.