ERIC Number: ED036762
Record Type: RIE
Publication Date: 1970-Feb
Reference Count: 0
Measuring Attitudes toward Management Development.
Gorn, Gerald; Dubin, Samuel S.
The attitudes of managers toward continuing education management development programs were analyzed, using the Fishbein technique; by this approach, the beliefs people have and their evaluation of these beliefs are measured separately. The evaluation of a belief is multiplied by its strength to get the direction of the attitude. A questionnaire, consisting of 20 attitude statements, was administered to 170 middle managers who rated each statement on an agree-disagree scale and then on a good-bad scale; they also provided information on age, level of education, and length of time as a manager. Results showed that managers who were older, less educated, and in a managerial position for a number of years tended to have more favorable attitudes and generally tended to have more positive beliefs and evaluations. For diagnostic purposes, information was obtained on the individual and the group as a whole; this approach provides a basis for understanding and changing specific attitudes in order to produce maximal attitude change. (author/eb)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A
Identifiers: Fishbein Model of Attitudes
Note: Paper presented at the Adult Education Research Conference, Minneapolis, Minnesota, February 27-28, 1970