ERIC Number: ED035920
Record Type: RIE
Publication Date: 1969-Jun-18
Reference Count: 0
Semantic Differential Response to "Black", "White", and Related Verbal Stimuli.
Caldwell, Jay S.; And Others
This research was conducted as a test of the assertion that the term "white" has consistently positive connotations in our society, and that "black" always has negative connotations. The responses of two groups of ninth graders to adjectives were studied in a correlational design by means of an informally derived Semantic Differential Scale. Adjectives considered socially desireable and socially undesireable were ranked on a continuum with the extremes being white and black. Results indicated a near perfect consistency in assignment of socially desireable traits to the lighter categories and undesireable traits to the darker categories. Interpretation for the causes of this evaluative assymetry of black and white will have to await further research, especially analysis of data from black respondents. (KJ)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Chico State Coll., CA.
Note: Paper presented at Western Psychological Association Convention, Vancouver, British Columbia, June 18-21, 1969