ERIC Number: ED035348
Record Type: RIE
Publication Date: 1969-May
Reference Count: N/A
Business Schools and the University. Opportunities for Reform.
Bowen, Howard R.
One of the tasks of the university is to prepare people for the "learned" professions--vocations that involve the application of a liberal education to practical affairs. People who engage in the learned professions must have versatility, broad knowledge, and depth of knowledge in whatever basic arts and sciences underlie their individual profession. Businessmen of the future must fulfill these qualifications. There are several ways a business school can improve the quality of university life. First, on increasingly impersonalized campuses, business schools can strive to achieve genuine collegiality. Their faculty can take an interest in the personal development of their students. Secondly, business schools can make studies of the management of universities. Thirdly, they can seek new means of educational innovation. Universities have traditionally been conservative in academic policy and instructional methodology and business schools can take the lead in initiating reforms in these areas. Business schools have often been guilty of producing "cogs" for the industrial "machine." They should encourage and even insist upon the critique of business in their curricula and research and should be concerned with the social implications of what they teach. In the future, the business school should not attempt to become a professional school, but rather a center of liberal education with emphasis upon the study of administration. (DS)
Descriptors: Administration, Business Education, Curriculum, Environment, Higher Education, Innovation, Instructional Innovation, Professional Education, Responsibility, Social Responsibility
American Association of Collegiate Schools of Business, 101 N. Skinner Blvd., Prince Hall, St. Louis, Mo. 63130 ($2.00 - complete proceedings)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A
Note: Address delivered at Annual Meeting of American Association of Collegiate Schools of Business, Detroit, Michigan, May 1969; Article in conference proceedings