ERIC Number: ED035077
Record Type: RIE
Publication Date: 1965
Reference Count: 0
The Schools and the Press.
Lewis, Ann Chambers
This book acquaints the school administrator with the need for good press relations and suggests ways to obtain such relations. A brief overview of the internal workings and concerns of a newspaper staff is presented. Methods of writing news copy for release and how to time releases for maximum news coverage are explained. Throughout the volume, examples show how to "tell it with pictures." Suggestions are given on how to reverse an unfavorable press and how to handle false rumors or half-true stories. Sample news releases are appended with a list of publications of the National School Public Relations Association. (DE)
Descriptors: Administrators, Bibliographies, Communication (Thought Transfer), Communications, Mass Media, News Media, Newspapers, Photographs, Press Opinion, Principals, Public Relations, School Community Relationship, Superintendents
National School Public Relations Association, 1201 Sixteenth St., N.W., Washington, D.C. 20036 ($3.75)
Publication Type: N/A
Education Level: N/A
Authoring Institution: National School Public Relations Association, Washington, DC.