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ERIC Number: ED033955
Record Type: RIE
Publication Date: 1969-Sep
Pages: 34
Abstractor: N/A
Reference Count: 0
Teenagers Media Habits.
Campbell, Laurence R.
This study attempted to determine what media most effectively communicated to teenagers, how the media habits of Florida teenagers compared with those in other states, and how the media habits of journalism students compared with those not in journalism. A total of 430 students from Florida high schools and 457 from high schools in other states completed a four-page questionnaire on the amount of time they spent reading newspapers, magazines, and high school newspapers; attending plays, concerts, or exhibits; watching television or movies; and listening to the radio. Also surveyed was what magazines and books they preferred. Tentative conclusions from the study were (1) teenagers prefer electronic to printed media; (2) no significant difference exists between Florida teenagers' media habits and those of teenagers in other states; (3) negligible differences exist between the media habits of journalism and non-journalism students; and (4) English and journalism classes are not teaching teenagers to be discriminating and discerning users of mass media. (The bulk of this report consists of tables showing the results of the questionnaire.) (LH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Quill and Scroll Foundation, Iowa City, IA.
Identifiers: N/A