This survey is part of a larger study which was initiated to gather data for the planning of state-wide post-secondary programs in Wisconsin and to assess the state's needs for educational institutions and facilities. A questionnaire, administered to 57,349 high school seniors in the spring of 1968, collected data on: post-high school plans for collegiate, vocational-technical, or no additional formal education; factors affecting college choice; whether the students would attend the college of their choice in the fall and if not, why; reasons why some students choose not to further their education; ultimate goals of college-bound and noncollege-bound students; and the effects on student decisions by the high school, friends, relatives, financial aids, housing, college location and image, and the education and occupations of parents. The data analyses in this report, which are illustrated by 50 tables, are based on the responses of 9,524 high school seniors who represent a one-in-six random sample, stratified by secondary school. A follow-up survey is planned to determine the actual educational and occupational choices of a sample of this student group and to relate those choices to the group's anticipated goals. (WM)