This paper examines current program efforts at the University of California, Los Angeles, which are designed to meet the needs of minority students, particularly Negroes and Mexican-Americans. Recruitment of these groups, traditionally barred from regular college admission, has been pursued with the help of minority students who go into the community to provide a peer group setting in which to tell the story of the University. A High Potential Program, initiated with selected culturally-deprived freshmen on a ten-to-one student-teacher ratio, is designed to ease the students into regular University courses at a rate comfortable for each student. Financial assistance is provided to students, student aides, and recruiters. Programs of this nature point up the need for a different type of academic personnel--one who can establish deep and genuine relations with people. (CJ)