ERIC Number: ED032438
Record Type: RIE
Publication Date: 1969-Sep
Reference Count: 0
Knowledge Linkers and the Flow of Educational Information. An Occasional Paper from ERIC at Stanford.
Farr, Richard S.
The flow of knowledge from researchers to users is aided by knowledge linkers who activate the interpersonal network of communication within the target audience. The linker enters this network by contacting (through periodicals, mass media, conventions, and directly) individuals in the audience who are more active than others (gatekeepers). Once gatekeepers have been identified, the linker, aware of the stages through which idea adopters must pass before accepting a new idea, must successfully communicate to them an understandable, attention-getting message which arouses personality needs and makes appropriate suggestions to meet these needs. This message is then passed on to the rest of the target audience by word of mouth. The linker must also actively solicit audience needs and apply them to research products, serving as a two-way force for facilitating the flow of information. The linker's role, however, has been complicated by problems such as overload and marginality; when the functions of linkers are institutionalized, these problems, as well as the problems of lack of job security, coordination of activities, and specialization, are lessened. (A 13-item bibliography is included.) (SP)
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Stanford Univ., CA. ERIC Clearinghouse on Educational Media and Technology.