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ERIC Number: ED031263
Record Type: RIE
Publication Date: 1967-Dec
Pages: 42
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Determination of the Effect of Announcement Media on CFSTI Sales.
Earl, Paul H.; And Others
The objectives of the study were: (1) to experimentally determine the effect of each CFSTI announcement medium on the average demand per report; (2) to experimentally determine the effect of the selection process, isolated from the effect of the special announcement media, on the average demand per report, and (3) to use (1) and (2) to study how modification in announcement practices would affect document sales. It was found the most effective single announcement medium was clearly the Fast Announcement Service, a 2- to 6-page flyer which announces a selected number of outstanding reports in each of 57 categories. The study also confirmed that the selection process was able to discriminate between the high demand and low demand reports. (Author/JW)
Clearinghouse for Federal Scientific and Technical Information, Springfield, Va. 22151 (PB 179 830, MF-$0.65; HC-$3.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Clearinghouse for Federal Scientific and Technical Information, Springfield, VA.
Authoring Institution: Westat Research, Inc., Rockville, MD.
Identifiers: Fast Announcement Service