ERIC Number: ED030788
Record Type: RIE
Publication Date: 1968-Aug
Reference Count: 0
Planning for Regional Growth: A Report of A Cooperative Educational Program for the Citizens of the Sacramento Valley, Spring, 1968.
California Univ., Davis Univ. Extension.
An experiment in public education for regional planning in a five county area was undertaken by the Sacramento Regional Area Planning Commission jointly with the University of California Extension (Davis) and KCRA-TV; the purpose was to present for public scrutiny a set of preliminary goals. A series of television programs was combined with 160 small study discussion groups. University Extension recruited and briefed discussion leaders; and, in conclusion, held a day long conference, attended by 150 persons--1/3 interested citizens and 2/3 public officials and professional persons. A total of 2500 participants in the program was recorded; only 12% returned the questionnaire, likely because of lack of followup. Lack of time for personal contact, recruitment, and followup was felt to cause many of the weaknesses of the program. Television reporting was difficult because of the lack of a central information source and of the narrow specializations of many resource people; its major value lay in the presentation of opinions of experts and visual examples of planning concepts. Advertising provided by the Sacramento "Bee" newspaper was very effective. (eb)
Publication Type: N/A
Education Level: N/A
Authoring Institution: California Univ., Davis Univ. Extension.