A study was made to investigate the development of techniques to implement the principles of programed videotape instruction. The subject chosen was a lesson in simple descriptive statistics for use in an undergraduate education class. Production of the tape involved preparation of a script, choice of appropriate visual materials, preparation of a short pretest film and development of the full program. Although the tape was produced by faculty and production personnel, students were continuously involved at all levels. It was found necessary to formulate specific objectives in behavioral terms in the first phase of production. Student participation later in evaluation was considered highly important to the effectiveness of the finished product. Some tentative guidelines for development of programed video instruction were developed pertaining to student audience, subject matter, and the learning atmosphere, as well as to construction of the student response sheet, concept presentation, and considerations of pacing. Because of the time and expense involved in such a production the researchers felt experienced personnel to be a necessity. A short bibliography and a sample student response sheet are included. (SH)