Based on the premises that a major aim of guidance is to help students make wise vocational and educational decisions, and that learning to collect and use relevant information is helpful in making such decisions, this study compares several behavioral reinforcement techniques for effectiveness in increasing information seeking behavior (ISB) by rural high school students. The subjects were 288 11th grade students in six rural Wisconsin high schools, who were assigned to five treatment groups or a control situation. After an initial level of ISB was determined by questionnaire, students met with a counselor in either dyadic or group meetings. Statements of ISB were reinforced verbally by the counselor. In one other group situation, they saw a film demonstrating ISB, then met with the counselor. After treatment, frequency and variety of ISB were reported after three weeks on a questionnaire. Significant differences were found through analysis of variance between experimental and control groups, but no significant differences were found between experimental treatments. Females showed more, and more varied ISB than did males. (BP)