This study sought to determine whether there are differences of instructor attitude toward occupational and academic students that would detract from or counter the efforts to provide a satisfactory environment for the occupational student. A semantic differential instrument was constructed and administered to 148 faculty members from three'representative' junior colleges in the state of Washington, as a means of evaluating differences in the degree of favorableness of attitude toward the two classes of students. Significant differences were found between the favorableness of attitude toward selected concepts representative of the two groups of students as reflected by the semantic differential instrument. Vocational instructors showed equally favorable attitudes toward both occupational and academic students, and viewed all students more favorably than academic instructors. The academic instructors viewed academic students more favorably than occupational students. The author concludes that the selection and training of teachers should stress the importance of the favorable attitude of teachers toward occupational students to establish an environment where these students can find favor and consequent status. It will be self-fulfilling and make their individual role more attractive. (MC)