There are approximately 350,000 full-time college and university professors of varied educational backgrounds distributed among 2,000 institutions differing in size, purpose and level. A college professor spends an average of 12 to 15 hours a week teaching and the remainder of his time preparing lectures, grading papers, keeping records, attending meetings and seeing students. The teaching time of the graduate faculty member is almost half that of the college professor, allowing him time to conduct other scholarly activities, mainly research. Many observers feel that if teaching and research were rewarded proportionately, the "publish or perish" requirement for non-tenured faculty would be eliminated and more committed individuals would be attracted to faculty positions. A recent study of faculty members of 10 ranking US graduate institutions reveals that over 50% believe that interdisciplinary organization would result in greater faculty utilization and student development, yet 80% reported that their disciplines were organized along departmental lines. On the basis of commitment and interest in pure versus applied studies, 4 types of faculty were identified: teacher, scholar-researcher, demonstrator, and consultant; how they are utilized varies with individual institutional needs. Inadequate grading and credit systems, outdated lecture methods and class schedules hinder faculty self-renewal and growth. Innovative educational approaches are suggested for more effective utilization of faculty talents and intellectual stimulation of students. (WM)