Major purposes of an institute held July 10-27, 1967 at the Georgia State College were to: (1) develop basic principles of communication similar to those used by the private sector of the economy, (2) develop an understanding of how vocational educators can more effectively work with public news media, (3) develop packages and kits for use by participants, and (4) provide inspiration and motivation for informing the public about vocational education. The 42 participants from 28 states and Puerto Rico held positions in: (1) public information, (2) research, (3) vocational education coordination, (4) curriculum or program services, (5) consulting, (6) administration, and (7) specialists and state supervisors. Approximately 50 percent of the institute time was devoted to group workshops, 40 percent to lectures on communication skills and use of public media, and 10 percent to lectures on inspiration and motivation. This institute summary contains results of the attitude questionnaire, the knowledge questionnaire, the job description questionnaire, and a tabular evaluation of the institute. The appendixes contain a roster of the participants, key speeches and papers of the institute, reports of group workshops, four student papers, and some of the subject material discussed in the workshop. (DM)