ERIC Number: ED025038
Record Type: RIE
Publication Date: 1968-Oct
Reference Count: 0
The Process of Effecting Change.
McClelland, William A.
Characteristics of the change process are described and the importance of improving understanding of the process of change is indicated. A summary of some relevant literature on the diffusion of innovation draws from studies in rural sociology, cultural anthropology, industry, education, and psychology. In addition, two premodels of change are outlined in an attempt to conceptualize or schematize the process. The premodels or paradigms are intended to have some utility to practitioners and to suggest to scholars the large gaps in knowledge that must be filled before a theory of change can be formulated. (HW)
Publication Type: N/A
Education Level: N/A
Sponsor: Department of the Army, Washington, DC.
Authoring Institution: George Washington Univ., Alexandria, VA. Human Resources Research Office.
Note: Presidential Address presented to the Division of Military Psychology of the American Psychological Assn. (San Francisco, Calif., Sep. 1968).