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ERIC Number: ED024668
Record Type: RIE
Publication Date: 1968-Feb
Pages: 13
Abstractor: N/A
Reference Count: 0
Dimensions of the Concept of Rhetoric.
Brockriede, Wayne E.
The Quarterly Journal of Speech, v54 n1 p1-12 Feb 1968
Interrelated and interacting rhetorical dimensions which influence the outcome and effectiveness of a communication can be identified. Interpersonal dimensions include (1) the degree of liking among persons involved in the rhetorical act, (2) power in the form of charisma or a power structure, and (3) distance, either interpersonal or social, which separates those involved. Attitudinal dimensions involve those predispositions which affect the response to a rhetorical situation, including attitudes toward the central idea of a communication and the ideological variables evoked by the rhetorical act--(1) unconscious assumptions, (2) the norms and values of listeners or readers, (3) ethical attitudes, and (4) philosophic presuppositions about the nature of man. Finally, the rhetorical act is influenced by such situational dimensions as (1) the format, (2) the channels employed in the communication, (3) the number and types of people involved, and the degree to which they are organized, (4) the functions of the communication, (5) the method of communication employed, and (6) the contexts of time and place. (DL)
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