Freshman women in three residence halls at the University of Florida rated their volunteer advisors on helpfulness regarding college adjustment. The higher the freshman advisor was rated on the social dimension, the more satisfied was the freshman in the sense of belonging. The higher the advisor was rated on the academic help category, the more the freshman sought help from others. The advisor who was rated high on personal help in adjusting to college was one who formed a continuing relationship with her freshman. The higher the freshman rated her advisor on leadership attitudes, the higher the freshman achieved academically. The tone of college life can be greatly enhanced by effective freshman advisors with personal-academic orientations and constructive leadership attitudes. These women represent a different level of influence than do staff members and provide another channel of communication with beginning students. Most of all, though, the freshman advisor may be that one person who cares. (Author)