ERIC Number: ED022360
Record Type: RIE
Publication Date: 1967
Reference Count: 0
A Comparative Analysis of Production Techniques Found in Randomly-Selected Commercial and Educational Television Programs. Educational Television Project, Preliminary Report, Number Seven.
Shepherd, John R.; And Others
Although educational television is associated with the classroom, data comparing the production techniques of ETV to those employed in commercial television does not support the stereotyped image of ETV as a televised lecture. Late in 1961, five students knowledgeable in television production and specially trained as observers for this study watched 18 programs, randomly selected from 13 previously established categories of program type. Thirteen of the programs were from four commercial stations, and five were from the local educational station. For purposes of rating, the technical aspects of production were divided into seven categories: camera factors, lighting, background, graphic devices, audio factors, performers, and opening and closing formats. In general the educational and commercial programs used the same techniques, but commercial TV used them more frequently. For example, educational programs had fewer cuts, fades, and camera moves per minute than commercial programs, even in matching categories. Hence it was concluded that commercial TV is more "dynamic" in production. The data recording sheets are appended. (PM)
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Oregon Univ., Eugene. Inst. for Community Studies.
Identifiers: Station KOAC TV OR