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ERIC Number: ED022110
Record Type: RIE
Publication Date: 1967-Aug
Pages: 641
Abstractor: N/A
Reference Count: 0
International Study of Marketing Education.
Liander, Bertil, Ed.
The International Marketing Federation (IMF), supported by the Marketing Science Institute, has surveyed IMF member countries and a representative scattering of others to determine the current state and future trends in marketing education. This volume presents the findings of the survey of 21 countries--Argentina, Australia, Canada, Denmark, Finland, France, Greece, Ireland, Italy, Japan, Netherlands, New Zealand, Norway, Philippines, South Africa, Switzerland, Sweden, United Arab Republic, United States, United Kingdom, and West Germany. For each there is a brief discussion of the basic educational system followed by listings of the institutions offering business, management, and marketing education and descriptions of courses offered at all levels. Reference is made to current trends in education, particularly with respect to marketing. There is a chapter on marketing education in developing countries. A summary chapter and a table of sociostatistical data for all countries provide comparative analyses of the findings. (aj)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Marketing Science Inst., Philadelphia, PA.
Identifiers: Argentina; Australia; Canada; Denmark; Finland; France; Great Britain; Greece; Ireland; Italy; Japan; Netherlands; New Zealand; Norway; Philippines; South Africa; Sweden; Switzerland; United Arab Republic; United States; West Germany