THIS PAPER IS CONCERNED WITH FIVE ISSUES RELEVANT TO IMPLEMENTING A COMMUNITY-ORIENTED MENTAL HEALTH APPROACH IN A COLLEGE CAMPUS CONTEXT. THE ISSUES ARE--(1) THE CONFIDENTIALITY ISSUE, (2) INTRODUCTION OF CONSULTATIVE METHODS, (3) INVOLVING STUDENTS IN THE INFLUENCE PROCESS, (4) WAYS OF GAINING SUPPORT, AND (5) HEALTH PROMOTION. IT IS PROPOSED THAT THE LIMITS OF CONFIDENTIALITY BE STRETCHED, AND THAT IT BE REGARDED AS A GENERAL PRINCIPLE CONSIDERED SEPARATELY IN INDIVIDUAL SITUATIONS. CONSULTATIVE METHODS MUST INCREASINGLY BE UTILIZED, WITH CASE-CENTERED CONSULTATION BEING THE MOST LIKELY FORM. STUDENT INTEREST IN THE PROGRAM AND POSSIBLE ADMINISTRATIVE REACTIONS ARE DISCUSSED. LISTED AS WAYS OF GAINING SUPPORT ARE--(1) OUTSIDE CONSULTANTS, (2) ADVISORY BOARDS, (3) AVAILABLE THERAPY FOR FACULTY AND ADMINISTRATION, AND (4) MEETINGS WITH OTHER STUDENT PERSONNEL WORKERS. TO PROMOTE MENTAL HEALTH, BROAD PROGRAMS MUST BE DEVISED, AND RESEARCH FOCUSING UPON BROADLY RANGING ISSUES RELATED TO THE INSTITUTION MUST BE UNDERTAKEN. (PH)