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ERIC Number: ED020331
Record Type: RIE
Publication Date: 1964
Pages: 1
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A STUDY OF THE EFFECTS OF PRESENTING INFORMATIVE SPEECHES WITH AND WITHOUT THE USE OF VISUAL AIDS TO VOLUNTARY ADULT AUDIENCES.
BODENHAMER, SCHELL H.
TO DETERMINE THE COMPARATIVE AMOUNT OF LEARNING THAT OCCURRED AND THE AUDIENCE REACTION TO MEETING EFFECTIVENESS, A 20-MINUTE INFORMATIVE SPEECH, "THE WEATHER," WAS PRESENTED WITH VISUAL AIDS TO 23 AND WITHOUT VISUAL AIDS TO 23 INFORMAL, VOLUNTARY, ADULT AUDIENCES. THE AUDIENCES WERE RANDOMLY DIVIDED, AND CONTROLS WERE USED TO ASSURE IDENTICAL PHYSICAL FACILITIES AND ARRANGEMENTS. A MULTIPLE-CHOICE TEST MEASURED THE IMMEDIATE RECALL AFTER THE SPEECH PRESENTATION, AND A QUESTIONNAIRE DETERMINED THE DIFFERENCES IN INTROSPECTIVE REACTIONS. MAJOR FINDINGS WERE--(1) THE ADULT AUDIENCES PRESENTED A SPEECH SUPPLEMENTED WITH VISUAL AIDS LEARNED SIGNIFICANTLY MORE, AS MEASURED BY IMMEDIATE RECALL, THAN DID ADULT AUDIENCES PRESENTED THE SAME SPEECH WITHOUT VISUAL AIDS, AND (2) ADULT AUDIENCES PERCEIVED THE SPEECH SUPPLEMENTED WITH VISUAL AIDS AS BEING AT A SIGNIFICANTLY HIGHER LEVEL OF EFFECTIVENESS THAN THE SAME SPEECH PRESENTED WITHOUT VISUAL AIDS. THIS PH.D. THESIS, WHICH WAS SUBMITTED TO THE OHIO STATE UNIVERSITY, IS AVAILABLE AS 64-9549 FOR $2.75 ON MICROFILM AND FOR $9.45 AS XEROXED COPY FROM UNIVERSITY MICROFILMS, INC., 300 NORTH ZEEB ROAD, ANN ARBOR, MICHIGAN 48106. (WB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A